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Can Trust and ‘big partnerships’ help secure the UK’s creative economy?

The UK creative sector is at a critical crossroads, facing intense global competition and massive technological disruption. To thrive, the industry must prioritise deep cross-industry alliances, AI augmentation, and, above all,...

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Advertising Association marks centenary with call to double down on trust

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AA/WARC updates advertising expenditure report to capture evolving UK media landscape and records £46.7bn media investment in 2025

Advertising Association appoints first Vice President and new Front Foot Chair

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AA comment in response to Government consultation on new Nutrient Profiling Model

Trust: Advertising’s Ultimate Performance Enhancer

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Reflections on LEAD 2026: ‘Trust arrives on foot but leaves on horseback’

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Advertising Association and Times Media announce strategic partnership to launch ‘Advertising Pays: The Success Files’

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AA comment on proposals to change Nutrient Profiling Model for advertising restrictions

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New CAP Guidance on Less Healthy Food Advertising

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